THE TIDE TURN TO COLD SOCIAL SWEEPSTAKES OFFICIAL RULES

A PURCHASE DOES NOT INCREASE YOUR CHANCES OF WINNING.

  1. Sweepstakes Period: The Tide Turn to Cold Social Sweepstakes (the "Sweepstakes") begins at 12:00 AM Eastern Time ("ET") on April 1, 2021 and ends at 11:59 PM ET on April 25, 2021 ("Sweepstakes Period"). The Sweepstakes Period consists of three (3) entry periods (each an "Entry Period") as outlined in the chart below. Each Entry Period will begin at 12:00 AM ET and end at 11:59 PM ET on the dates listed in the chart.

    Entry Period Start Date End Date Drawing Date
    1 4/1/2021 4/8/2021 4/9/2021
    2 4/9/2021 4/16/2021 4/17/2021
    3 4/17/2021 4/25/2021 4/26/2021

  2. Eligibility: The Sweepstakes is open only to legal residents of the fifty (50) United States and the District of Columbia, who are 18 years of age or older as of the last day of the month prior to date of entry. Employees of The Procter & Gamble Distributing, LLC (the "Sponsor"), their respective parents, subsidiaries, divisions, affiliates, suppliers, distributors and advertising, promotional and judging agencies, including Don Jagoda Associates, Inc. ("Administrator"), and their immediate family members (spouses, parents, children, and siblings and their spouses) and household members of each (whether related or not), are not eligible to participate or win. Void where prohibited by law. All federal, state and local laws and regulations apply.

  3. How to Enter: During each Entry Period, Sponsor's influencers (@MrT and @FINALLEVEL) will each post a Sweepstakes Twitter post with a conversational ad ("Post"). To enter, click on the Post and re-tweet the post using the hashtags from the Post and #Sweepstakes ("Entry"). To enter, you must have a Twitter account and have your account settings set to public (not private). A Twitter account can be opened for free by downloading the Twitter application from the Apple store or Google Play or at twitter.com.

    Entries must be complete to be eligible. All Entries must be received by 11:59 PM ET on the end date of each Entry Period to be eligible for the Entry Period's drawing and any subsequent drawing(s). Entries will roll over into subsequent Entry Periods, if any. Use of any automated or computer system to participate online is prohibited and will result in disqualification. Normal Internet/phone access and data/usage charges imposed by your online/phone service may apply.

    Entries cannot defame, misrepresent or contain disparaging remarks about Sponsor or any of its products, or other people, products or companies or communicate messages or images inconsistent with the positive images and/or goodwill to which Sponsor associates. By entering, you acknowledge that your Entry may be posted on the Sponsor's website(s) or other media pages, in Sponsor's sole discretion. Sponsor shall have full right and power to copy, publish, broadcast, display, distribute, use, edit, translate, alter, combine with other material, reuse and adapt any or all portions of the Entries in any way and for any purpose whatsoever, at any time, now or in the future, in any media now known or hereafter devised throughout the world in any manner whatsoever and for any purpose. By entering, each entrant consents to being contacted by Sponsor and Administrator. Entries that are not in accordance with these Official Rules as stated herein or are not received during the Sweepstakes Period will be ineligible. Entries cannot (a) be sexually explicit or suggestive, violent or derogatory of any ethnic, racial, gender, religious, professional or age group, profane or pornographic, describe nudity or any materially dangerous activity; (b) promote alcohol, illegal drugs, tobacco, firearms/weapons (or the use of any of the foregoing), any activities that may appear unsafe or dangerous, or any particular political agenda or message; (c) be obscene or offensive, endorse any form of hate or hate group; (d) contain trademarks, logos or trade dress owned by others, or advertise or promote any brand or product of any kind other than Tide, or contain any personal identification, such as, personal names or e-mail address; (e) contain copyrighted materials owned by others without permission; (f) contain materials embodying the names, or other indicia identifying any person, living or dead, without permission; and (g) depict, and cannot itself, be in violation of any law.

  4. Random Drawings: Four (4) Prize winners will be selected from entrants who entered via the @FINALLEVEL Post and two (2) winners will be selected from entrants who entered via the @MrT Post (6 winners total) in random drawings on or about each drawing date listed in Rule 1 from among all eligible Entries received by the end of each Entry Period per influencer. The random drawings will be conducted by the Administrator who is an independent judging organization. The decisions of the Sponsor and the Administrator are final and binding on all matters relating to the Sweepstakes. The odds of winning a Prize depend on the total number of eligible Entries received by the end of each Entry Period for each influencer.

  5. Winner Notification/Verification: Winners will be sent a direct message ("DM") from the Tide Twitter account, which includes an email address the winner must contact. Winners will have 48 hours to contact the email address and provide a valid mailing address and confirm eligibility or prize may be forfeited. Prizes will be delivered to winners within 4-6 weeks after verification. Return of any prize/prize notification as undeliverable may result in disqualification and alternate winner selection by random drawing from among all remaining eligible Entries for the applicable Entry Period and influencer. Winners are subject to verification by Sponsor and/or Administrator, whose decisions are final and binding in all matters related to the Sweepstakes.

  6. Prize and Approximate Retail Value ("ARV"): Prizes (18 total--as described above in Rule 4): A custom Tide Pod tub. The total ARV of each Prize is $12.05. Prizes are nontransferable, non-assignable, and no substitution or cash redemption is allowed, except that Sponsor reserves the right to award an alternate prize of equal or greater value if any advertised prize is unavailable. Limit one (1) prize per person.

  7. General Rules: Incomplete, corrupted, or untimely Entries are void and will be disqualified. Sponsor and Administrator are not responsible for lost, late, incomplete, damaged or misdirected Entries/winner notification documents; lost, interrupted, or unavailable network, server, or other connections; or miscommunications, computer or software malfunctions, telephone transmission problems, technical failures, garbled transmissions, damage to a user's computer/phone equipment (software or hardware), or other errors or malfunctions of any kind, whether human, mechanical, electronic or otherwise. Proof of Entry will not be deemed to be proof of receipt by Sponsor. In the event of a dispute as to the identity of an entrant, the authorized account holder of the email address associated with the Twitter account used to enter will be deemed to be the entrant. "Authorized account holder" of an email address is the natural person in whose name the email address has been issued. Sponsor reserves the right to cancel, suspend and/or modify the Sweepstakes, or any part of it, if any fraud, technical failures or any other factor beyond Sponsor's reasonable control impairs the integrity or proper functioning of the Sweepstakes, as determined by Sponsor in its sole discretion, and in the event of cancellation, the Prizes will be awarded in random drawings from among all eligible Entries received for each Entry Period per influencer prior to cancellation. Sponsor's failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. WARNING: ANY ATTEMPT BY AN ENTRANT OR ANY OTHER INDIVIDUAL TO DELIBERATELY DAMAGE ANY WEBSITE ASSOCIATED WITH THIS SWEEPSTAKES OR UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAW; SHOULD ANY SUCH ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO PROSECUTE AND SEEK DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW. Sponsor reserves the right at its sole discretion to disqualify any individual it finds: to be attempting to tamper with or undermine the Entry process, and/or the legitimate operation of the Sweepstakes; to violate the Official Rules; or, to act in an unsportsmanlike or disruptive manner or with the intent to annoy, abuse, threaten, or harass any other person. If, for any reason, the Sweepstakes is not capable of running as planned, Sponsor may, in its sole discretion, void any suspect Entries and (a) modify the Sweepstakes or suspend the Sweepstakes to address the impairment and then resume the Sweepstakes in a manner that best conforms to the spirit of these Official Rules; or (b) award the prizes at random from among all eligible Entries received for each Entry Period per influencer in accordance with these Official Rules prior to cancellation.

  8. Warranties and Representations; Release of Liability: You hereby hold Sponsor, Administrator, Twitter, and each of their respective officers, directors, members, managers, employees, agents, representatives, successors and assigns (the "Released Parties") harmless from and against any third party claim arising from use of any Entry and you waive any right to inspect or approve uses of your Entry by Sponsor in connection with the Sweepstakes or to be compensated for any such uses. Participating in the Sweepstakes constitutes permission to the Sponsor to use a winners' name, address, likeness and Entry in connection with the administration of the Sweepstakes and as otherwise required by law. By participating in the Sweepstakes, the entrant agrees that Released Parties will have no liability whatsoever for, and will be held harmless by entrant for any liability for any bodily injury, loss or damages of any kind to persons, including death, and property, due in whole or in part, directly or indirectly, from Entry, the acceptance, possession, use or misuse of prize or component thereof, if applicable, or participation in the Sweepstakes or participation in any Sweepstakes related activity. You hereby represent and warrant that you have read these Official Rules and are fully familiar with their contents and agree to be bound by them.

  9. Governing Law: The Sweepstakes and the Official Rules shall be exclusively governed by and construed in accordance with the laws of the state of Ohio, without regard to conflicts of law provisions. Entrants submit to exclusive personal jurisdiction in Ohio and agree that any dispute shall be brought in the state or federal courts in Ohio. You agree that: (a) any and all disputes, claims and causes of action arising out of, or connected with the Sweepstakes or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by the appropriate court located in the State of Ohio; (b) any and all claims, judgments, and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering the Sweepstakes, but in no event attorney's fees; and (c) notwithstanding the foregoing, you waive the right to claim any damages, whatsoever, including, but not limited to, punitive, consequential, direct or indirect damages.

  10. Sponsor/Administrator: The Sponsor of the Sweepstakes is The Procter & Gamble Distributing LLC, One P&G Plaza, Cincinnati, OH 45202. The Administrator of the Sweepstakes is Don Jagoda Associates, Inc. 100 Marcus Drive, Melville, NY 11747.
This Sweepstakes is in no way sponsored, endorsed or administered by, or associated with Twitter. You understand that you are providing your information to Sponsor, and not to Twitter.